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PRSA Sunshine Radiance Awards

Special thanks to this year's title sponsor, Publix.

The Radiance Awards Presented by Publix recognize outstanding strategic public relations programs by Florida practitioners and organizations. The statewide awards recognize the highest levels of professional achievement. The awards highlight PR campaigns and tactics that demonstrate excellence in research, planning, implementation and evaluation, as well as individuals who have shown great commitment to the profession.

Guildelines, Rules, Categories and Judging Criteria

You must create an OpenWater account to start your entry. This is not your PRSA member login information. If you created an OpenWater account in 2019 or 2020, you can use the same login. 

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Be Recognized

Whether you’re an independent practitioner or a corporate agency, the Radiance Awards give each award entry an independent review and score it based on campaign success and the value it has brought to the public relations profession. Individual awards and an overall Best of Sunshine Award are also selected.

Awards Ceremony

The winners of the 2021 Radiance Awards Presented by Publix will be announced during a virtual awards ceremony in late summer (specific date TBA). .

Entry Fees & Deadlines

Deadline PRSA Member Non-PRSA Member
Early - April 28, 2021 (at 5 p.m.) $65 $95
Regular - May 14, 2021 (at 5 p.m.) $85 $110
Late - May 21, 2021 (at 5 p.m.) $105 $130

There is no fee to enter any of the individual award categories.


Payments are processed by credit card via PayPal through the OpenWater platform. If paying by check, make check payable to “PRSA Sunshine District,” include your entry title, and postmark it by the submission deadline. Mail to Sunshine District Treasurer Jennifer Dunn, APR. The mailing address will be provided at checkout once you select your payment method.

All entry fees are non-refundable. If paying by check, state the category and title of your entry on the check. No maximum number of entries can be submitted. 

No entries will be accepted after 5 p.m. Friday, May 21. No exceptions. Questions may be directed to awards@prsasunshine.com and must be submitted no later than 3 p.m. on the day of the late submission deadline (May 21). Read guidelines for additional information. Do not email your entry unless it is a nomination for the individual awards.


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